via my6sense
Consumers Like Companies with Causes
Eighty-three percent of US consumers have a more positive image of a product or company when it supports a cause they care about, according to a new study from strategy/communications agency Cone LLC.The “2010 Cone Cause Evolution Study” also indicates 88% of Americans say it is acceptable for companies to involve a cause or issue [...]Original Link: http://feeds.marketingcharts.com/~r/marketingcharts/~3/GgVB53Xb3_E/
