via my6sense
Consumers Like Companies with Causes
Eighty-three percent of US consumers have a more positive image of a product or company when it supports a cause they care about, according to a new study from strategy/communications agency Cone LLC.The “2010 Cone Cause Evolution Study” also indicates 88% of Americans say it is acceptable for companies to involve a cause or issue [...]Original Link: http://feeds.marketingcharts.com/~r/marketingcharts/~3/GgVB53Xb3_E/
Why Startups Outside Tech Cities Aren’t Totally Farked
"Most people are surprised to find out Fark is based in Kentucky instead of New York, Los Angeles, or San Francisco and I’ve realized recently that it's a lot harder to run a startup in Kentucky than it would have been to do it elsewhere."
Original Link: http://gigaom.com/2010/09/18/why-startups-outside-tech-cities-arent-totally-farked/via my6sense
